How a Building Contractor Recovered Its Online Reputation & Increased Leads

Industry: Building Contractor
Challenge: Negative Reviews, Fake Reviews & Low Online Visibility Impacting New Client Leads

A reputable building contractor was struggling with declining client inquiries and lost projects due to a mix of negative online reviews, fake competitor reviews, and low search engine visibility. Despite delivering high-quality construction projects, a few misleading reviews and unfair competitor tactics had damaged the company’s reputation. Additionally, outdated negative feedback and low Google rankings were deterring potential homeowners and developers from hiring their services.

As a result, the contractor experienced a 35% drop in client leads and a decline in new project contracts, directly impacting revenue and growth.

Our Approach: Comprehensive Reputation Management

To help the building contractor restore its online credibility and attract new leads, ProAction Labs implemented a four-step strategy:

Fake Review Removal & Reputation Clean-Up

• Conducted a full audit of Google, Yelp, and Houzz reviews, identifying fake 1-star ratings left by competitors.

• Used Google’s review dispute process to successfully remove fraudulent negative reviews.

• Encouraged satisfied clients to leave genuine positive reviews, improving the contractor’s star rating and credibility.

SEO & Content Optimization

• Optimized the contractor’s website for local SEO, ensuring it ranked for “Best building contractor near me” and “trusted home renovation contractor”.

• Created high-authority blog posts and case studies showcasing completed construction projects, client testimonials, and industry expertise.

• Improved Google My Business profile, ensuring accurate business details, high-quality project photos, and engaging posts.

Social Media & Local Marketing Engagement

• Launched a targeted social media campaign, showcasing before-and-after photos of successful home renovations and custom builds.

• Partnered with local influencers, real estate agents, and home improvement bloggers to increase online exposure.

• Ran geo-targeted Facebook and Google Ads, driving traffic to the contractor’s website and lead generation forms.

Customer Engagement & Trust Building

• Developed a referral program, rewarding past clients for recommending the contractor’s services.

• Provided team training on customer service excellence and online review requests, ensuring a proactive approach to reputation management.

• Engaged with all online reviews, responding professionally to negative ones and showcasing customer satisfaction efforts.

Results: Increased Leads & Project Contracts

Fake reviews removed, improving Google rating from 3.4 to 4.9 within 4 months
Client inquiries increased by 50% after reputation improvements
Improved search rankings, ranking in the top 3 for “Best Building Contractor in their location”
Social media engagement increased by 65%, leading to a 30% increase in consultation bookings
Successfully partnered with 10+ local influencers, generating significant online exposure and trust.

Client Feedback:
“We knew our work was top-quality, but our online reputation didn’t reflect that. ProAction Labs helped us remove fake reviews, boost our search rankings, and now we’re fully booked for months ahead!”

Key Takeaways for Home Service Providers

• Fake reviews can be disputed and removed – Google and Yelp have processes for handling fraudulent reviews.

• SEO optimization helps contractors get discovered – Ranking for local search terms increases project leads.

• Social media marketing builds trust – Showcasing past projects and engaging with potential clients improves credibility.

• Customer reviews impact revenue – A contractor’s star rating influences homeowners’ hiring decisions.

Need Reputation Help? If your home services business is struggling with negative content or fake reviews, ProAction Labs can help you take control of your online presence. Get in touch today!